Is it time for another middle-aged Caucasian celebrity woman to add “lifestyle guru” to her resume?
It apparently is.
Ellen DeGeneres is the latest middle-aged (ish) lady celebrity to expand her talents into the arena we like to call the “lifestyle” brand.
Ellen will debut a new line of products under the brand E.D. which will feature fashion and home items for women, men AND pets. She will launch the brand with a collection of holiday items for the home.
Thank GOD for this, because there are hardly ANY aspirational lady celebrities from which to buy products from.
I mean, there’s really ONLY Gwyneth Paltrow and her GOOP blog
Or Jessica Simpson and her clothing/handbag/candle/whatever company
We suppose there’s Lauren Conrad’s Kohl’s fashion takeover as well as her lifestyle blog
Oh, there’s also Cameron Diaz’ lifestyle book on health
Oh wait, there’s also Blake Lively’s announced but yet-to-be-launched GOOP-esque website
What about Jessica Alba’s line of organic skin care products? That’s a lifestyle haul too.
Oh, we can’t forget about Reese Witherspoon’s recently announced lifestyle company either…
So, we guess the market kind of already IS oversaturated with rich ladies trying to sell us things that will improve our lifestyles (?)