What will they come up with next? David Beckham, soccer star extraordinaire, is the new face of Sharpie. Yes, the markers. He will begin appearing in a global ad campaign for the company, set to premiere in the States this month.
Sharpie's head Howard Heckes says: "Like the Sharpie brand, David embodies individuality and creative expression. He is the rare athlete who transcends nationality and sport to command worldwide attention, making him the perfect ambassador for Sharpie marker users who are as passionate about the bold mark of a Sharpie as they are about the colors, variety and almost limitless uses of the product."
That's so weird, because I was just thinking the other day how much my Black Sharpie I've been using to do my taxes reminds me of the greatest soccer player of our time. So many similarities!