David Beckham Debuts New Armani Underwear Ad

When David Beckham undresses, thousands of fans gather to watch. A sea of fans gathered in London Thursday morning for the unveiling of David's latest Emporio Armani underwear ad.

Rocking a tiny pair of black undies and a mean poindexter hair do, a semi naked photo of David will now be on display at Selfridge's.

"David has a great sense of style and is an inspiring role model –- this is what makes him the perfect partner for Emporio Armani underwear," Giorgio Armani tells Us Weekly in a statement.

"I am very excited that David Beckham’s new campaign image was unveiled exclusively in his home country -- and where better than at such an iconic retail destination as Selfridges."

We couldn’t agree more Giorgio! We can never get enough of David in his undies, so keep the billboards coming!