Like Hollyscoop reported back in January, Christina Aguilera is the latest celebrity to jump on the perfume bandwagon. The fragrance, simply called 'Christina Aguilera', will launch globally in the fall.
“This is a big priority for us, our objective is for Christina Aguilera to become the number-one celebrity fragrance… We will invest very strongly behind it,” a P&G spokesperson said.
The fragrance is an oriental floral with top notes of blackcurrant, a heart of peony and prune and a base of vanilla. It comes in a curvy glass bottle, intended to recall the star’s silhouette, and is embossed with a black lacy design and decorated with a black bow at the neck.
The new ad (pictured above) will be featured in practically every magazine you pick up between now and the rest of your life. It features Aguilera’s bare back painted with a black lace design and the tagline, “Sometimes it’s all you need to wear”. She should have painted dollar signs on her back cause she's gonna bank big bucks from this.
