In case you're wondering why the media won't leave Britney Spears alone, it's because she's good for business. Gawker.com has a breakdown of exactly how Britney's wild tactics benefit the paps, the media, and the economy in general.
- Pure Nightclub in Las Vegas reportedly sold seats at a table next to hers for $50,000 at a recent bash, and she still commands between $250,000 and $400,000 just for showing up at events.
- Elizabeth Arden has sold nearly $100 million worth of its Britney perfumes-Believe, Curious, and Fantasy.
- The photo agency X17, which has a team trailing her 24-7, estimates that Britney accounts for 30 percent of its revenue: It sold $2.5 million worth of Britney photos in 2007 alone, including $500,000 for its exclusive Bald Britney pics.
- Splash News says that Britney accounts for 10 to 15 percent of its business, boosted this year by $200,000 for photos of Britney in a hot tub.
- A celebrity tabloid with Britney Spears on the cover sells 1.28 million newsstand copies, some 33 percent more than the average.
- Between January 2006 and July 2007, Britney was a cover subject of People, Us Weekly, In Touch, Life & Style, OK!, or Star a total of 175 times in just 78 weeks.
- Newsstand sales of issues with her on the cover amounted to a staggering $360 million.
- Estimated annual value of the Britney Spears economy: $110 million to $120 million.
Joelle
