A slew of celebrities just released a shocking new PSA in the hopes of ending famine in Africa. Colin Farrell, Joe Jonas and George Clooney all spew the "F-Word" while it's bleeped out, leading one to think that they are shouting obscenities. It's Bono, who breaks the silence, claiming that "Famine is the real obscenity."
ONE is the anti-poverty advocacy organization co-founded by Bono that wants to draw attention to the growing famine in Somalia that has already killed more than 30,000 children in just 3 months.
The PSA, titled "The F Word: Famine is the Real Obscenity" features the voices of many celebrities such as, Bono, Jessica Alba, George Clooney, Jenna and Barbara Bush, Joe Jonas, Justin Long, Kristin Davis, Colin Farrell, Arianna Huffington, K'naan, NYC Mayor Michael Bloomberg, and Mike Huckabee.
The spot was directed by Jesse Dylan whose film credits include the Emmy Award-winning Barack Obama campaign video that made the tagline, "Yes We Can" a household phrase.
The celebs in the PSA repeat the phrase, "Famine is man-made" and urge viewers to go to their website, ONE.org, telling viewers, "We're not asking for your money, we're asking for your voice."
Hopefully those who watch the PSA will sign the petition, support partner organizations that are working on the ground to deliver immediate assistance. The least you can do is learn about the famine and its causes that is currently devastating hundreds of thousands in the Horn of Africa.
This video is part of a larger goal to get world leaders to act and end the cycle of famine once and for all.
The immediate need for this PSA is that the Horn of Africa suffered the worst drought in 60 years, and while the drought was not preventable, the famine is the result of a tragic combination of factors including abnormally high food prices, lack of governance in Somalia and no investment in long-term agricultural developments in the Horn.
"Mothers are forced to decide who to feed and who to let die," says Bono, "There are things that can be done, and if we really believe the life of a child in East Africa is worth the same as the lives of our own children, we have to act."
"Through our campaign, we hope to educate the public that famines are preventable and investments in farming, just like vaccines, can save lives," says ONE president and CEO Michael Elliot, "If leaders live up to their promises to support farmers in Africa we can break the cycle of famine once and for all."