Everyone wants to get their hands on Beyoncé’s new album. Everyone but Target that is.
The big box retailer has a music sales policy of not carrying albums that are released digitally before the physical copy, which Beyoncé quite famously did this past Friday via iTunes, an unprecedented move given it relied on zero pre-release promotion or advertising, to the animalistic fervor of everyone on the Internet. It was a cultural moment for music.
Explaining the decision, Target spokesperson Erica Julkowski told Billboard: “At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections.”
“We are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats. At this time, Target will not be carrying Beyoncé’s new self-titled album.”
This isn’t the first time Target has made such a decision. Last year, Frank Ocean’s highly publicized Channel Orange was nowhere to be found in its stores after it was released digitally before its official date.
Not that it’ll hurt Beyoncé all that much. She’s already shattered records with her new self-titled fifth album, setting new bars as both iTunes’ fastest selling album ever and having the best first-week sales of any other artist.
So, yes, while this may be Target’s policy on how it wants to handle selling music, Beyoncé is her own policy.