She likes it, but she ain’t putting a ring on it—Just a $50 million deal…
Beyoncé, goddess of all things music, is expanding her empire into the realms of soda marketing. The 31-year-old songstress stunner has reportedly inked a $50 million contract with Pepsi as the caffeinated drink’s next spokesperson.
The deal will include limited edition cans featuring Beyoncé’s image, as well as incorporate her in the company’s “Live for Now” campaign.
For superstar couple Beyoncé and Jay-Z, who seem to make about $10K just for sneezing, $50 million is like finding an extra $5 in your pants while doing laundry. Still, she seems pretty excited about the project.
“Pepsi embraces creativity and understands that artists evolve,” she said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
Matching Beyoncé’s enthusiasm, Brad Jakeman, president of PepsiCo's global beverage group, is understandably pretty psyched that both Bey and his company’s iconic cans will join forces. He released the following statement:
“Consumers are seeking a much greater authenticity in marketing from the brands they love. It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration.”
The news comes on the heels of Beyoncé’s other big announcement: She’ll be headlining February’s Super Bowl halftime show. Her first Pepsi commercial will debut on Game Day with limited edition cans expected in stores in March of 2013.
What she’ll do with all the sure-to-be free soda that comes with a deal this big is still unknown. But it’ll sure come in handy for washing down all that Burger King: