Despite sounding like the perfect name for a brand of legal weed, Blue Ivy Carter will be trademarked only by Jay-Z and Beyonce.
On January 26, 2012, the couple filed an application at the Us Patent and Trademark Office to prevent Blue Ivy’s name from being used. According to the Washington Post, the office had already denied a number of other attempts to use the baby’s name commercially. So there will be no Blue Ivy Furniture, Blue Ivy Hardwood Floors, McBlue Ivy’s or anything of the sort.
You think I’m kidding, but a fashion design entrepreneur and a fragrance company both tried to trademark the name Blue Ivy Carter. Both of those applications were rejected on the basis of the name belonging “to a very famous infant.”
Chances are, Beyonce and Jay don’t plan to capitalize on the child’s name, because let’s face it, they don’t really need the money, but they’re trying to protect themselves from making it appear as though they endorse something that they don’t.
Meanwhile, Jay-Z has performed two shows at Carnegie Hall this week for a charity event.
“I always wanted to say this in Carnegie Hall,” the rapper said. “Is Brooklyn in the house?”
Concert goers paid as much as $15,000 to see Jay-Z perform. All of those proceeds are going to the United Way of New York City and the Shawn Carter Scholarship Foundation.
During his performances at Carnegie Hall, Jay- Z also gave his first live performance of ‘Glory,’ his ode to daughter Blue Ivy.
Alicia Keys and Nas were among the special guests at the event.