90210 Is A Big Secret

August 19, 2008 By:
90210 Is A Big Secret

Good luck trying to get any dirt on the brand new 2.0 version of 90210, because CW execs are making sure plot lines are being kept under wraps.

They're refusing to release any footage of the show prior to it airing on September 2nd.

The statement they sent out reads, "The CW and our partner CBS Paramount Network Television have made the strategic marketing decision not to screen 90210 for any media in advance of its premiere. "We're not hiding anything… simply keeping a lid on 90210 until 9.02, riding the curiosity and anticipation into premiere night, and letting all our constituents see it at the same time."

This could mean that they're worried about getting bad reviews before the show even airs, which would decrease the amount of viewers. They sure have a lot to live up to! As dedicated fans to the original 90210, we definitely have our doubts that the show will live up to its predecessor.