Popchips Pulls Ashton Kutcher 'Brown Face' Ad

May 3, 2012 By:
Popchips Pulls Ashton Kutcher 'Brown Face' Ad

Yesterday the snack food company Popchips made a dating website parody video starring Ashton Kutcher. It was pretty funny but also pretty racist. In the video, Ashton appears in “brown face” and does an impression of an Indian man named Raj who is “looking for love.”

Ashton, putting on an Indian accent, wants a woman who is “Kardashian hot” and boasts about winning a milking contest.

Popchips has pulled the “Raj” faux dating profile, but you can still see the full parody video featuring Raj and the other non-offending characters on their YouTube page.

Popchips CEO Keith Belling took to the Popchips website late last night to “apologize to anyone we offended.”

“We received a lot feedback about the dating campaign parody we launched today and appreciate everyone who took the time to share their point of view," he wrote. "Our team worked hard to create a light-hearted parody featuring a variety of characters that was meant to provide a few laughs. We did not intend to offend anyone. I take full responsibility and apologize to anyone we offended."


The brand has received many comments from viewers with some accepting the apology.

Anil Dash, a prominent Indian blogger and social media expert posted on the popchips website, “Keith, I appreciate the apology here…I do believe your company did not have ill intent, but as I said, I hope you do take this as a lesson for your company as to how you can improve the flaws in culture that caused this to happen.”

Ashton was once very vocal on his Twitter account but has stayed mum on the “brown face” fiasco. He did post links to each of the dating profiles except the “Raj” profile.