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About Hollyscoop


Hollyscoop, a division of DNA Group Inc., was once thought of as a "side project" of three best friends awakened by the response they could only dream about. Hollyscoop is an online entertainment magazine focusing on Hollywood media, celebrities, fashion, and "Hotspots". Diana Madison, Nora Gasparian, and Ani Esmailian, three Los Angeles natives, have combined several years of entertainment experience to bring Hollyscoop to life.

Hollyscoop is growing to become one of the hottest entertainment news networks on the web, providing up-to-minute breaking news and exclusive stories directly from the source. Updated around the clock, Hollyscoop brings readers from around the world fresh content daily.

Hollyscoop creates an interactive experience where readers connect with the ultimate entertainment industry insiders. The ladies have created a new following with popular categories such as "Beckham Tuesdays" and the latest trends on "Fashion Thursdays". Fast paced video segments, in-depth articles, inside scoop, and exclusive photos are amongst never before seen pieces on the web.

Diana Madison
Diana’s career began at the age of 12 when she began to write news reports, creating news sets in her living room and videotaping herself reading reports on the family home video camera. If ever there was a video camera in sight, Diana was making sure she got the story covered whether it was family vacations or any class field trip. You could not miss the ambitious young girl with a microphone, spoon or stick in her hand waving through the crowds to entertain and get her word out to anyone who was willing to listen.

Upon graduating from UCSB, Diana’s passion for Entertainment and Fashion brought her back to her hometown of Los Angeles where she worked for the Entertainment News Magazine Shows, “Entertainment Tonight” and “The Insider”. During her two year venture, Diana produced segments, directed shoots and interviewed many of her favorite artists such as Usher, Chris Brown, Jewel, Michael Bubble, Rob Thomas and the Fall Out Boys. Although Diana had achieved a great amount of success, it was her drive to be on camera that eventually led her to leave her job and pursue her dreams. Passionate, creative, and serious dedication is leading Diana to reach for the top and turn her dreams into reality.


Nora Gasparian
Nora Gasparian was welcomed into the world in beautiful Hollywood, CA. It was clear that Tinsel Town was her fate, and fortune was on her side. Nora was raised in Hollywood where she unwittingly mastered her savvy business talent for the ventures that lied ahead. Once of age, she uprooted and moved up North where she obtained a Bachelor's Degree in Global and International Studies from the University of California, Santa Barbara. After graduation, reality hit and she reluctantly entered the "corporate world". Though Nora worked in the corporate environment, her passion was always in the entertainment industry. In time, she made the transition from corporate to entertainment. It was her enthusiasm and determination that drove her to succeed in the business. She began her career in journalism as co-founder and reported for Hollyscoop.com in Los Angeles, California.

Nora's class clown and funny girl charm contributes to her witty personality and her love for making people laugh makes her the center of attention in any crowd. Her awareness for fashion and trend setting styles are both sexy and glamorous. It is clear that Hollywood has only seen the beginning of what this PYT (pretty young thing) is capable of.


Ani Esmailian
From a young age, Ani was always infatuated with all aspects of entertainment and the arts. Her love for fashion and arts started as an interest that developed into a passion. Exposed to the cultural phenomenon of the 80's, she soon discovered the magnetic pull of Hollywood and the fascinating world of show business. Drawing inspiration from cultural icons like Madonna and Oprah, she found herself quickly captivated by the world of entertainment.

She obtained a Bachelors of Arts Degree in English from California State University Los Angeles with hopes of pursuing a career in Journalism. Teaming up with two of her very closest friends, the girls founded an online magazine, Hollyscoop.

Her insatiable passion for success is what drives her to do what she loves; write, report, design, talk! Her sardonic humor and witty charm will draw you in to her lively persona. Ani's unrelenting passion is what got her to this point in her life.


Photography by Jonathan Beckerman.